Marketing Campaigns

Fill your calendar. Grow your revenue. Automatically.

Launch targeted email and text campaigns in seconds, let AI write your messages, and reach exactly the right clients at the right time — without a marketing degree or a separate tool. Palama's built-in marketing engine works while you work.

Palama marketing dashboard showing campaign analytics and audience segments

Every Channel, One Platform

Reach clients wherever they're most likely to respond.

Email, SMS, and automated sequences — all built into Palama. No third-party apps, no extra subscriptions, no technical setup.

Email campaigns

Design beautiful branded emails and send them to your entire client list or a targeted segment — with performance data so you can see exactly what's working

SMS campaigns

Send text messages that get read — SMS has a 98% open rate, making it the fastest way to fill last-minute slots and drive immediate bookings

AI message writing

Describe your offer and let Palama's AI write the campaign copy for you — professional, on-brand messages in seconds, ready to send or tweak to your taste

Targeted segments

Send the right message to the right group — lapsed clients, top spenders, first-time visitors, or anyone who booked a specific service — with precision that generic newsletters can't match

Campaign analytics

Track opens, clicks, bookings driven, and revenue generated from every campaign — so you always know what's worth repeating and what to improve

Automated win-back messages

Automatically reach out to clients who haven't visited in 30, 60, or 90 days with a personalised message and a reason to come back — without lifting a finger

Marketing tools that actually drive bookings

Client segmentation filters showing campaign audience builder

Smart Segmentation

Stop broadcasting. Start targeting.

Generic mass emails get ignored. Palama lets you build precise client segments based on visit history, average spend, service type, or last appointment date — then send messages that feel personal. Targeted campaigns convert at up to 3× the rate of blanket promotions.

AI-Powered Copy

Great copy, written in seconds — not hours

Tell Palama what you're promoting and your AI assistant writes compelling email and SMS copy instantly. No blank-page paralysis, no copywriting experience needed. Every campaign sounds professional, on-brand, and ready to send — with the option to edit, refine, or regenerate until it's exactly right.

Revenue Attribution

Know exactly which campaigns are making you money

Every campaign is tied directly to bookings and revenue. See how many clients opened, clicked, and actually booked after receiving your message — so you can double down on what works and stop spending time on what doesn't. Marketing that pays for itself.

Smart Segmentation